Marketing Content
Below is a selection of marketing content I have created to support product releases, leveraging my technical insight into product functionality. These examples showcase my ability to develop product launch artifacts that effectively communicate key features and benefits to marketing and sales stakeholders.
ISO 27002 Data Sheet
Compliance Manager GRC
This is an example of copy I submitted to marketing to support the release of a new product feature, drawing on my technical knowledge of the Compliance Manager GRC product. It explains the benefits of using Compliance Manager GRC for ISO 27002 compliance, detailing key functionalities and integration capabilities to enhance information security management.
RMPay Product Brochure
Routematch Mobility Platform
This is an example of copy I submitted to marketing to provide sales enablement content for a product called RMPay by Routematch. This copy was then used by a graphic designer to create the marketing brochure you see here. It highlights the key features and functionalities of RMPay, explaining how it supports account and fare management for transit agencies and their riders.
Design Rationale
Routematch Mobility Platform
The document discusses why Routematch Mobility moved from using Google Maps to Esri Maps and Open Trip Planner for their transit services, citing limitations and the need for more customization and coverage. This is technical copy that was submitted to marketing for design and delivery.